Molex // Chicago Marathon Booth Experience

Molex // Chicago Marathon Experience

As a fifth year sponsor of the Chicago Marathon, Molex asked us to concept an attention-grabbing, interactive experience to attract marathon attendees. We were required to inform them of relevant products, company mission, and to spread that message through social engagement.

It was extremenly challenging to place an orgainzation who is well-known in the electronic componenet industry but completely unknown within the running industry next to industry power-houses like NIke and New Balance.

My responsibility was to tell a highly visual and interactive story which merged the relentless drive to push forward technological advancemets with the relenless drive, dedication and persistance required to run a marathon.